What to buy and what to skip from the Nordstrom Anniversary Sale, according to a former employee

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    Some of our favorite items on sale include coveted skincare essentials, status-symbol cookware, and popular shoe brands like Birkenstock and HOKA.


    My favorite shopping event of the year, the Nordstrom Anniversary Sale is here, and it’s one of the best times to save on the most popular and beloved fashion brands. 

    I grew up shopping the Nordstrom Anniversary Sale with my mom before spending nearly four years working as a sales associate between Nordstrom and Nordstrom Rack. This has given me a very clear sense of the Nordstrom Anniversary Sale bestsellers, what sells out first, and what gets returned. Now, I’m ready to share what’s absolutely worth it and what you should skip from the Nordstrom Anniversary Sale. 

    Nordstrom Cardholders can shop the sale now, while the general public gets access July 15 at 12:01 ET. This sale definitely creates a certain frenzy, and the most popular items do tend to sell out. If you’re not able to shop just yet, I recommend adding your must-haves to your wishlist to make checking out easier. 

    Don’t wait too long because the sale ends on August 4 when prices return to normal. 

    The staples that never seem to go on sale

    Starting off strong, I could go into a long list of the categories of items that never go on sale; instead, let’s focus on the basics:  the Zella leggings I stock up on every single year, timeless boots to kick off fall with, the comfiest and on-trend Birkenstocks.  These are the classic items that go on sale just a few times throughout the entire year, and then remain in my wardrobe (and home) for years to come. 

    Shop all must-haves on sale.

    Designer denim

    We spend a lot of time thinking about jeans, and our team has lots of thoughts about when it comes to the best brands and the best cuts, from the best flare jeans to straight leg jeans, and keeping it classic with the best high-waisted jeans. Some of the most iconic and popular styles from premium denim brands like AG, Frame, Rag & Bone, Mother, Good American, and many more are up to 40% off. If you’ll be a little lenient on less wash options, you’re sure to find your new favorite pair. 

    Shop all designer denim on sale.

    Lingerie and loungewear basics

    Your intimates drawer will thank you when you can scoop up staples from Wacoal, Natori, Chantelle, Hanky Panky and more. The Wacoal Red Carpet Strapless Bra is my holy grail strapless bra, while the Natori Feathers Plunge T-Shirt Bra is a wonderful everyday option. I even spotted some Bomba’s ankle socks, which the only other time I see these favorite socks on sale is Black Friday. While no Spanx shapewear is part of the sale, it’s a great time to try their athletic offerings or cash in on the cult-favorite Spanx faux leather leggings.

    Shop all lingerie and loungewear basics on sale.

    Beauty and skincare exclusives

    Whether you’re after makeup, skincare, tools, or fragrance, do not overlook Nordstrom’s beauty exclusives. These products are designed to be stocked up on, featuring special sizes and gift sets like two-for-one mascara sets to a jumbo-sized Augustinus Bader Cream. There’s even a Dyson AirWrap up for grabs, but exclusive to cardmembers shopping Early Access only. 

    Shop all beauty and skincare exclusives.


    Whether you’re after running shoes or walking sneakers, you’re bound to find great savings on a fresh set of kicks on the most popular styles from Nike, New Balance, Adidas, On, Hoka, and more. 

    Shop all sneakers on sale.

    Bedding and bedroom essentials 

    Nordstrom has somehow arranged special prices on essentials even lower than when shopping these designer-favorite bedding brands directly, like up to 30% off Sijo, Boll & Branch, and Parachute. 

    Shop all bedding on sale.

    Trending brands

    My wishlist is full of special finds and investment pieces from contemporary brands like Farm Rio, Reiss, Max Mara, Vince, Veronica Beard, and the like. The Nordstrom Anniversary Sale does a great job of capturing these brands’ quintessential items and offering them at a discount. 

    Shop contemporary brands.

    Baby gear

    Expectant and young parents looking to build their registries hit the jackpot around Anniversary Sale with savings from premium children’s brand on big ticket items that rarely tend to go on sale. 

    Shop all baby gear on sale.


    Nordstrom is one of my favorite places to buy candles. Top brands like Capri Blue, Diptyque, Voluspa, and Nest offer great sampler sets. Stock up on your favorite scents or grab some to put aside as gifts. 

    Shop all candles on sale.


    4 things to skip from the Nordstrom Anniversary Sale 

    Nordstrom-Made brand clothing

    For a long time, most of my closet was comprised of Halogen, Caslon, OpenEdit, Treasure & Bond, and Chelsea28; in fact, much of it still is.  I do love the quality, value and designs from these brands. However, most of these items will still be on sale come the next Nordstrom sale in October, and the discounts may even be deeper. If there is a piece you love and feels special, go for it, but don’t be surprised to see trendier pieces back on the rack during the next sale cycle. Of course, there are exceptions to everything, like a great leather jacket or this pajama set

    Winter coats

    It’s the dead of summer; unless you live somewhere cold and need a coat right now, you’re not going to be missing out on cold weather staples from Bernando, Avec Les Filles, or Sam Edelman. 


    Sadly, I always find the handbag offerings to be basic and lackluster. It’s the same rotation year after year from Coach, Kate Spade, Rebecca Minkoff, AllSaints, and Kurt Geiger, many of which can be found at Nordstrom Rack almost any time of the year. My exceptions to this are luggage (Tumi, Beis, and Monos) and the Longchamp Le Pliage Nylon Tote Bag.  

    Designer sunglasses

    The Nordstrom Anniversary Sale is full of Gucci, Saint Laurent, Tom Ford, and Ray Bans sunnies galore. While very tempting for those after luxury, give it a few months, and you can likely find the same or similar shades at Nordstrom Rack for around $150.

    What are the discounts like?

    The Nordstrom Anniversary Sale uniquely positions itself as an opportunity to shop the upcoming season’s trends at a temporary discount (usually about 33% off), plus cop savings on items that almost never go on sale and snag exclusives on items released just for the event. 

    When is the Nordstrom Anniversary Sale? 

    The 2024 Nordstrom Anniversary Sale is open to everyone from July 14 until August 4. However, you can shop it right now if you have a Nordstrom credit card.

    How do I get early access to the sale?

    You can apply here for the Nordstrom card and get inducted into the Nordy Club, which gets you early access to the Anniversary Sale. 

    There are three tiers of Nordy Club status, depending on how much you spend on your Nordstrom credit card. The entry-level tier is Influencers, which you’ll be inducted into the moment you sign up for the card. Here’s when you can start shopping Nordstrom Anniversary Sale dates based on your Nordy Club status.

    Icons: July 9

    Ambassadors: July 10

    Influencers: July 11

    You can shop the sale until August 4, the end date for everyone. 

    Read the original article on Business Insider


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