Mark Zuckerberg unveils new AI assistants embodied by celebs like Tom Brady and Kendall Jenner that have individual personalities – DAVID RAUDALES

DAVID RAUDALES

Businessman, musician / former Full Stack Developer

DAVID RAUDALES UK

Mark Zuckerberg unveils new AI assistants embodied by celebs like Tom Brady and Kendall Jenner that have individual personalities

CEO Mark Zuckerberg announced that Meta is launching AI assistants with celebrity personas.

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Mark Zuckerberg announced Meta is launching AI assistants with distinct personalities.Many of the AI assistants resemble celebrities including Kendall Jenner and Tom Brady.The release of AI assistants is part of Meta’s efforts to attract Gen Z users across its platforms. 

Meta’s AI chatbots are coming, and there’s a good chance you’ll recognize some of them.

During the company’s Connect event on Wednesday, Mark Zuckerberg announced that Meta will be integrating new AI assistants across its social media platforms that can have human-like conversations.

In addition to Meta’s more straightforward Meta AI chatbot, which is positioned as a ChatGPT competitor, Meta’s slate of AI assistants will have individual personalities that can serve different functions.

Max, for instance, is an AI assistant that plays the role of chef who can help users come up with recipes and suggest ingredients that can enhance your meals. Lily, the personal editor AI, can help you brainstorm ideas and edit your copy.

Zuckerberg said the AI assistants can also help users do things like find the best barbecue on a roadtrip and suggest instructions on how to make costumes using arts and crafts.

Enter the celebs

Many of the AI assistants even have celebrity personas that can talk and sound similar to them.

Victor, the AI assistant, played by former NBA basketball player Dwyane Wade, will be able to put together a workout plan and help users stay motivated in reaching their fitness goals. Amber, played by Paris Hilton, can act as a forensic expert, according to Meta’s demo.

Zuckerberg even demoed a “dungeon master” AI assistant played by Snoop Dogg that can play a text-adventure game with users.

Meta’s other AI assistants are played by celebrities like Tom Brady, Kendall Jenner, Naomi Osaka, Chris Paul, Charli D’Amelio, Israel Adesanya, and Roy Choi.

Still, Zuckerberg said that the AI assistants aren’t just designed to answer queries.

“This is about entertainment and about helping you do things to connect with the people around you,” he said. “We thought that this should feel fun, and it should feel familiar.”

The announcement comes just days after The Wall Street Journal reported that Meta will be releasing AI personal assistants as way to attract and keep Gen Z users on Facebook and Instagram.

Zuckerberg said the AI assistants will begin rolling out in beta on Wednesday, ramping up to a wider release in the coming days.

Read the original article on Business Insider