Video calls are coming to X as part of Elon Musk’s transformation of Twitter into an everything app, CEO says

X CEO Linda Yaccarino said a video call feature will be coming to the app.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images; Santiago Felipe/Getty Images

X, formerly known as Twitter, is getting a new feature: video calls.
CEO Linda Yaccarino said the update is part of Elon Musk’s rebrand of Twitter into an everything app.
The rebrand so far has included a brand new logo, lexicon, and motto.

Video calls are coming to X, the Elon Musk-owned platform.

“Soon you’ll be able to make video chat calls without having to give your phone number to anyone on the platform,” X CEO Linda Yaccarino said in an interview with CNBC that aired on Thursday.

The feature is one of many ways that the platform formerly known as Twitter is transforming into an “everything app,” Yaccarino said, pointing out developments like the ability to upload long-form videos and a forthcoming payments feature.

“Elon has been talking about X, the everything app, for a very long time,” she said. 

X employees hinted in posts on Wednesday that the call feature was coming soon. Andrea Conway, a designer for X, wrote on the platform that she “called someone on X.” Product engineer Enrique Barragan replied to her post that “it’s coming.”

—Andrea Conway (@ehikian) August 9, 2023


Yaccarino didn’t provide any timetable for the launch of the video call feature. In an automated response to a request for comment from Insider, X said, “We’ll get back to you soon.”

Yaccarino, who previously ran advertising at NBCUniversal, became CEO of Twitter in June, just months before its rebrand to X, which she said was part of the plan all along.

“Even when we announced that I was joining the company, I was joining the company to partner with Elon to transform Twitter into X,” Yaccarino told CNBC.

Musk’s vision for an everything app named X dates back to his days at PayPal at the turn of the millennium. The rebrand — which Yaccarino called “a liberation from Twitter” in her CNBC interview — has been swift.

X jettisoned Twitter’s famous blue bird logo, along with the platform’s widely used lexicon of verbs such as “tweet” and “retweet.” It also has a new tagline — “Blaze your glory!”.

One part of the rebrand seems to be the integration of video onto X’s platform. In addition to what Yaccarino called the company’s embrace of “longform videos,” Musk promoted X’s live video feature last Friday when he livestreamed himself doing bicep curls.

“It looks like our video feature is working better, slightly better than the sort of 8-bit Atari thing we had before,” Musk said in the 53-second live video on X.

After ending the video, Musk posted that X’s live video feature “now works reasonably well.” 

Read the original article on Business Insider


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